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The rise of digital platforms has made personal branding more powerful and more necessary than ever. Now you can take control of your brand to stand out professionally, grow your network, and open new doors in every area of your life.
This course is for:
- People who want to grow their digital presence
- Professionals looking to strengthen their reputation and unlock new career opportunities
- Job seekers who want to stand out in a competitive market
What you'll get:
- 100 minutes of instructional video content, broken into digestible lessons
- A workbook with summaries and exercises
- Instant access to watch and read at your own pace
- Entrance to an exclusive online community to discuss progress and pitfalls in real time
Through this course, you will:
- Define your personal brand and understand how to use it strategically
- Identify what makes you unique and learn how to communicate it clearly
- Develop the ability to showcase your values, experiences and perspectives that AI can't replicate
- Create a digital presence that makes you more discoverable and credible
- Build a portfolio or online profile that showcases your skills and potential
- Use your brand to land better jobs, grow your network or launch your own business
New!
Now access our exclusive online community free with purchase
Why choose Smarter by CNBC Make It:
Expert-Led Instruction: Learn from experts with extensive experience in personal branding.
Actionable Insights: This course will teach you how to effectively build your personal brand, with practical steps and exercises to help you get started right away.
Comprehensive Curriculum: This course will provide a broad overview of everything you need to know about personal branding. We'll guide you through this journey step by step, in simple language that is easy to understand.
Your Instructors:
David Rosenstein
Talent Strategist at LinkedIn, Career + Branding Coach
David Rosenstein is a nationally recognized personal branding expert and career thought leader. He’s traveled across the U.S. helping thousands of professionals - from students to senior leaders - build standout digital identities that unlock real-world opportunities. With a background in career coaching, David combines actionable advice with 15+ years of performance experience to deliver workshops that are equal parts energizing and practical.
Jenny Fernandez
Leadership + Branding Coach, Professor
Jenny Fernandez, MBA, is a brand strategist, executive, and team coach who works with senior leaders and their teams to become more effective, cohesive, and resilient. She repositions leaders for success. Jenny is a LinkedIn “Top Voice,” TEDx speaker, and professional development facilitator. She is a Columbia Business and NYU faculty member, a Gen Z advocate, and a former CMO. Connect with her on LinkedIn and visit her site to learn more about Fernandez Coaching & Consulting.
Kait LeDonne
Personal Branding Coach
Kait LeDonne is a New York‑based personal‑branding strategist and instructor. She turned her corporate day job into an in-demand personal brand and now teaches executives, professionals, and consultants how to turn their expertise and personality into 7‑figure businesses. She leads programs like Brand Launch and publishes the weekly "Build a Brand" newsletter, which provides branding frameworks to over 53,000 professionals. Kait is also a keynote speaker and frequent media commentator on LinkedIn growth and thought leadership.
Course Curriculum
- Introduction: Building Your Brand Online And Beyond (0:29)
- Building A Digital Presence (10:10)
- Taking Your Brand Offline (8:04)
- Case Study 1: Visualizing the Brand With Julie Mollo (4:01)
- Building Authority Through Content And Portfolio (5:53)
- Case Study 2: Building a Brand To Earn Opportunities With Natalie Neptune (2:17)
- Common Challenges And How To Overcome Them (5:24)
- Case Study 3: Using Personal Brand To Stand Out With Cory Charles (3:28)
- Recap: Building Your Brand Online And Beyond (2:06)
- Introduction: Using Your Brand to Get Ahead (0:22)
- Getting Your Name Out There (4:32)
- Leveraging Your Brand (7:40)
- Case Study: Personal Brand in Hiring with Madeline Mann (3:36)
- Monetizing Your Personal Brand (5:52)
- Maintaining And Scaling Your Brand (5:54)
- Recap & Final Words of Encouragement (4:07)
Additional Courses:
Frequently Asked Questions
Is Smarter by CNBC Make It a subscription?
Smarter by CNBC Make it is not a subscription.
This means that you will be charged only once for the course you select, and you will not be charged again on an ongoing basis.
After your initial purchase, the course will be available to you for as long as you need it, and you will be able to re-take the course as often as you want.
How many times can I take a Smarter course?
Smarter by CNBC Make It courses are pre-recorded videos, and you can watch them whenever you want (as many times as you want!) on your own schedule.
Do Smarter courses have subtitles?
All Smarter by CNBC Make It courses have subtitles available.
You can enable them by clicking on the subtitle icon (first on bottom right corner) on your screen.
I am enrolled in a Smarter class and having technical issues!
Smarter by CNBC Make It courses are only supported on Chrome and Firefox browsers.
If you are experiencing log-in issues with your class, please try signing in here: https://smarter.cnbcmakeit.com/sign_in
You can try troubleshooting with the steps from this article:
General technical troubleshooting.
For other issues, please visit Teachable's help page here.
Can I take Smarter classes on a mobile device?
If you have an iPhone, you can download the Teachable iOS app here:
https://apps.apple.com/us/app/teachable-online-courses/id1177062376
For more instructions on how to use the Teachable app to access your Smarter courses please visit:
https://support.teachable.com/hc/en-us/articles/115000766167-Use-the-iOS-App-as-a-Student
Please note: Smarter by CNBC Make It courses are only supported on Chrome and Firefox browsers.
Can I take Smarter classes outside of the US?
Yes, you should be able to access Smarter courses outside of the U.S., but let us know if you run into any issues. Course lessons apply to people living in the U.S. and outside the U.S. Please note that course materials are in English.
How do I download the workbook for my Smarter course?
Once you are enrolled in the course, you will have the option to download the course workbook as a PDF.
You will find the download button at the bottom of the Workbook lesson.
Can I purchase a Smarter by CNBC Make It course as a gift?
If you would like to give a Smarter course as a gift, you can select "Send as a gift" at checkout.
When you check "Send as a gift," you will have the option to type in the recipient name, email, and a gift message.
Please note that the purchased course will be sent to the recipient immediately upon purchase.
What is the refund policy for Smarter courses?
All sales for Smarter services are FINAL sale, and no returns, refunds or exchanges will be provided.
You can find the Terms of Service here: https://smarter.cnbcmakeit.com/p/terms.
Have more questions? Reach out to us at [email protected] and we'll help you out.