The rise of digital platforms has made personal branding more powerful and more necessary than ever. Now you can take control of your brand to stand out professionally, grow your network, and open new doors in every area of your life.
This course is for:
- People who want to grow their digital presence
- Professionals looking to strengthen their reputation and unlock new career opportunities
- Job seekers who want to stand out in a competitive market
What you'll get:
- 100 minutes of instructional video content, broken into digestible lessons
- A workbook with summaries and exercises
- Access to watch and read at your own pace
- Certificate of completion issued automatically upon completion of course
Through this course, you will:
- Define your personal brand and understand how to use it strategically
- Identify what makes you unique and learn how to communicate it clearly
- Develop the ability to showcase your values, experiences and perspectives that AI can't replicate
- Create a digital presence that makes you more discoverable and credible
- Build a portfolio or online profile that showcases your skills and potential
- Use your brand to land better jobs, grow your network or launch your own business
Why choose Smarter by CNBC Make It:
Expert-Led Instruction: Learn from experts with extensive experience in personal branding.
Actionable Insights: This course will teach you how to effectively build your personal brand, with practical steps and exercises to help you get started right away.
Comprehensive Curriculum: This course will provide a broad overview of everything you need to know about personal branding. We'll guide you through this journey step by step, in simple language that is easy to understand.
Your Instructors:
David Rosenstein
Talent Strategist at LinkedIn, Career + Branding Coach
David Rosenstein is a nationally recognized personal branding expert and career thought leader. He’s traveled across the U.S. helping thousands of professionals - from students to senior leaders - build standout digital identities that unlock real-world opportunities. With a background in career coaching, David combines actionable advice with 15+ years of performance experience to deliver workshops that are equal parts energizing and practical.
Jenny Fernandez
Leadership + Branding Coach, Professor
Jenny Fernandez, MBA, is a brand strategist, executive, and team coach who works with senior leaders and their teams to become more effective, cohesive, and resilient. She repositions leaders for success. Jenny is a LinkedIn “Top Voice,” TEDx speaker, and professional development facilitator. She is a Columbia Business and NYU faculty member, a Gen Z advocate, and a former CMO. Connect with her on LinkedIn and visit her site to learn more about Fernandez Coaching & Consulting.
Kait LeDonne
Personal Branding Coach
Kait LeDonne is a New York‑based personal‑branding strategist and instructor. She turned her corporate day job into an in-demand personal brand and now teaches executives, professionals, and consultants how to turn their expertise and personality into 7‑figure businesses. She leads programs like Brand Launch and publishes the weekly "Build a Brand" newsletter, which provides branding frameworks to over 53,000 professionals. Kait is also a keynote speaker and frequent media commentator on LinkedIn growth and thought leadership.
Course Curriculum
- Introduction: Building Your Brand Online And Beyond (0:29)
- Building A Digital Presence (10:10)
- Taking Your Brand Offline (8:04)
- Case Study 1: Visualizing the Brand With Julie Mollo (4:01)
- Building Authority Through Content And Portfolio (5:53)
- Case Study 2: Building a Brand To Earn Opportunities With Natalie Neptune (2:17)
- Common Challenges And How To Overcome Them (5:24)
- Case Study 3: Using Personal Brand To Stand Out With Cory Charles (3:28)
- Recap: Building Your Brand Online And Beyond (2:06)
- Introduction: Using Your Brand to Get Ahead (0:22)
- Getting Your Name Out There (4:32)
- Leveraging Your Brand (7:40)
- Case Study: Personal Brand in Hiring with Madeline Mann (3:36)
- Monetizing Your Personal Brand (5:52)
- Maintaining And Scaling Your Brand (5:54)
- Recap & Final Words of Encouragement (4:07)
Additional Courses:
Frequently Asked Questions
Is Smarter by CNBC Make It a subscription?
No. You are charged once for the course you select, with no recurring charges. After purchase, the course remains available for you to take, subject to the Smarter by CNBC Make It Supplemental Terms. We reserve the right to cancel, suspend or make any changes to any Smater Services in our sole discretion at any time without prior notice.
How many times can I take a Smarter course?
Smarter by CNBC Make It courses are pre-recorded videos, and you can watch them whenever you want, on your own schedule, subject to the Smarter by CNBC Make It Supplemental Terms.
Do Smarter courses have subtitles?
Yes. All Smarter by CNBC Make It courses have subtitles. Turn them on with the subtitle icon at the bottom-right of the screen.
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Can I take Smarter classes on a mobile device?
For iPhone, you can download the Teachable iOS app and follow Teachable's instructions for accessing courses in the app:
Links:
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Please note: Smarter by CNBC Make It courses are only supported on Chrome and Firefox browsers.
Can I take Smarter classes outside of the US?
Yes. Smarter courses should be accessible outside the U.S., and the lessons apply to people living in the U.S. and elsewhere. Course materials are in English. Contact support if you run into access issues.
How do I download the workbook for my Smarter course?
After enrolling, you can download the course workbook as a PDF. The download button is at the bottom of the worksheet page.
Can I purchase a Smarter by CNBC Make It course as a gift?
Yes. Select "Send as a gift" at checkout, then enter the recipient's name, email address, and a gift message. The purchased course is sent to the recipient immediately after purchase.
What is the refund policy for Smarter courses?
All sales for Smarter services are final. Returns, refunds and exchanges are not provided.
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- Terms of Service: https://smarter.cnbcmakeit.com/p/terms.
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